It doesn’t matter how great you are at doing the fun part of inventing: creating new product ideas. If you don’t know how to clearly describe the benefits of your product where marketers can 'get it' - they will never see it as a money-making product - and neither will you!
Successful inventors know that in order to create a successful invention - that will make money for you and your family - you absolutely must do 3 things very well:
And that's finding your best product, defining the benefits, then developing your slam-dunk pitch.
Because at the end of the day, insanity is continuing to do the same things, but expecting different results.
Until you can get companies to see the value and the vision of what your product can do - it won't be selling in retails stores everywhere. Right?! To end the insanity of hard work and no sales, are you ready to change your approach?
Take it from someone who's tried almost every positioning statement, pricing structure, and promotion strategy out there — once you have these three ingredients nailed down, you're well on your way to finally turning your invention into a business that gives you the income and the impact you've always wanted.
So let’s do this.